Multi-market Brand Positioning

There’s a delicate balance between localizing your brand to allow for cultural nuances while preserving its umbrella positioning. With a brand specialist collaborator of mine, we conducted a workshop that took a four-country team on a highly interactive hands-on journey that cleared their minds and allowed them to look at their brand with new eyes. With our help, they achieved that balance.

  • UPC Direct
  • Fall 2014
  • Workshop
  • Strategy
  • Brand Positioning

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