True Fan Research – Digging Deeper
Ratings give a channel a general idea of who’s watching and when. DaVinci Learning Channel needed to understand how they were differentiated from the competition. Our deep qualitative research went into their viewers’ homes where we could clearly identify the different viewer segments, how they use the channel and their attitudes about why they like the channel. The research gave the channel a compelling competitive position that successfully distinguished them from other channels in the same space.
29th January 2016
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